The New Flat Rate pioneered the menu-pricing model for residential in-home service. Rather than handing a customer a single repair quote, the tech presents a professionally designed menu with five service options ranging from a basic fix to a premium replacement or upgrade bundle. Each menu is trade-specific and pre-built by The New Flat Rate's team, so contractors don't have to write copy or design presentation materials themselves. The customer picks the option that matches their budget and risk tolerance, and the tech simply executes.
For HVAC contractors, menus cover diagnostic, repair, maintenance, IAQ, and replacement scenarios across furnaces, air conditioners, heat pumps, and mini-splits. The system bundles accessories, warranties, memberships, and financing add-ons into the upper tiers so techs don't have to upsell - the menu does the work. The New Flat Rate also offers an HVAC Lite book for smaller shops and an AI-assisted pricing platform that generates customized menus based on a shop's cost structure.
Founded in 2011 by Rodney Koop and Danielle Putnam in Dalton, Georgia, The New Flat Rate has helped thousands of HVAC, plumbing, and electrical contractors across the U.S. and Canada double or triple their average service ticket. Pricing starts around $99 per tech per month and scales with the number of trades and level of coaching.