Pricebook & Flat Rate Software · Reviewed

Callahan Roach

Name: Callahan Roach
Rating: 4.5

Longstanding flat-rate pricebook publisher and consultancy - the parent content brand behind Profit Rhino.

★ 4.5 / 5|From Contact for pricing|Pricebook & Flat Rate Software

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Overview

Callahan Roach is widely credited as the company that introduced flat-rate pricing to the HVAC industry. Founded in 1989, Callahan Roach built its reputation on publishing the most extensive and up-to-date flat-rate guides in the residential trades, covering HVAC, plumbing, electrical, pool and spa, and propane and fuel oil service. Over 60 million repairs have been priced using Callahan Roach products, and many home-warranty companies and manufacturers use Callahan Roach labor times and parts costs to establish usual and customary charges for service repairs.

Beyond the pricebook itself, Callahan Roach has always operated as a consultancy, coaching HVAC and plumbing contractors on flat-rate best practices, sales technique, and margin management. The company's content and training are specifically designed for residential home service contractors, not commercial or construction.

In September 2019, Callahan Roach and Profit Rhino merged and began operating under the Profit Rhino brand - "Profit Rhino powered by Callahan Roach." Callahan Roach content now powers the flat-rate pricebook inside Profit Rhino's modern mobile app, Housecall Pro's flat-rate feature, and ServiceTitan's enhanced pricebook content. For HVAC contractors, that means Callahan Roach content sits behind most of the major flat-rate pricebook offerings in the market today. Profit Rhino and Callahan Roach are part of the EverCommerce portfolio.

Key Features

Original HVAC Flat-Rate Pricebook

Callahan Roach created the flat-rate pricing model for HVAC contractors in 1989 and has continuously published industry-leading pricebooks since.

Industry-Standard Labor Times

Labor times and parts costs have become de facto standards - home-warranty companies and manufacturers use them to set usual and customary charges.

Consulting Services

Callahan Roach coaches HVAC, plumbing, and electrical contractors on flat-rate adoption, sales technique, and margin management.

Powers Profit Rhino

Following the 2019 merger, Callahan Roach content runs inside Profit Rhino's mobile app, web platform, and partner pricebooks.

Cross-Platform Reach

Content is embedded in Housecall Pro, ServiceTitan, FieldEdge, and other major FSMs via the Profit Rhino partnership.

Pros & Cons

Pros

+Decades of HVAC credibility (since 1989)
+Industry-standard labor times
+Content powers most major FSM pricebooks
+Strong consulting and training tradition
+Covers HVAC, plumbing, electrical, pool & spa, propane/fuel

Cons

−Now primarily delivered under Profit Rhino brand
−Standalone Callahan Roach offering less distinct post-2019 merger
−Pricing not publicly listed
−Modern mobile UX is delivered by Profit Rhino, not Callahan Roach directly

Best For These Industries

HVAC & Plumbing
plumbing
Electrical
pool and spa

Alternatives to Callahan Roach

Profit Rhino

★ 4.6

Leading digital flat-rate pricebook for HVAC, plumbing, and electrical, with deep FSM integrations.

Profit Rhino, powered by Callahan Roach, is the leading digital flat-rate pricebook and mobile sales tool for HVAC, plumbing, and electrical contractors. Prebuilt content with photos, diagrams, and upgrades drops directly into ServiceTitan, FieldEdge, Housecall Pro, and other major FSM platforms.

From Contact for pricingRead review →

The New Flat Rate

★ 4.7

Menu-based flat-rate pricing that presents five service options on every ticket.

The New Flat Rate is a menu-based flat-rate pricing system that presents five good/better/best service options on every HVAC, plumbing, and electrical service call. By letting the customer self-select the package, techs stop negotiating on price and average ticket rises.

From $99/month per techRead review →

Coolfront / FieldEdge Flat Rate

★ 4.4

Mobile flat-rate pricing and work-order app with 30,000+ HVAC, plumbing, and electrical repairs.

Coolfront, now rebranded as FieldEdge Flat Rate, is a mobile flat-rate pricing and work-order app for HVAC, plumbing, and electrical technicians. It's built around a massive prebuilt database of 30,000+ repairs and 16,000+ parts, and charges per work order rather than per user.

From Zero-cost subscription, per-work-order feeRead review →

Flat Rate Plus Online (Aptora)

★ 4.3

SaaS flat-rate pricebook builder for HVAC, refrigeration, plumbing, and electrical, with deep QuickBooks sync.

Flat Rate Plus Online by Aptora is a SaaS flat-rate pricebook builder for HVAC, refrigeration, plumbing, and electrical contractors. It ships with thousands of prebuilt tasks, syncs to QuickBooks Online, and lets shops generate invoices, process payments, and manage flat-rate pricing in one system.