Profit Rhino (powered by Callahan Roach) is the most widely adopted flat-rate pricebook in the residential trades. The prebuilt library covers HVAC, plumbing, electrical, and pool & spa, and includes images for every category, diagrams and photos for every service, marketing-quality descriptions, and structured upgrades and add-ons that increase ticket size. The content is curated by Callahan Roach, the company that first introduced the flat-rate concept to the HVAC industry in 1989, and updated continuously as material costs and labor rates change.
Profit Rhino is delivered in two halves. A cloud-based management platform lets office managers customize the book, set margins, and push updates to the field. A mobile app (iOS and Android) lets techs present the pricebook in the home with a shopping-cart-style flow, adding line items, up-sell options, and Google-integrated photos to educate customers. Combined, Profit Rhino and Callahan Roach serve over 30,000 field technicians across the U.S. and Canada.
Integration is Profit Rhino's real strength. It powers the flat-rate pricebook behind Housecall Pro, partners with ServiceTitan for enhanced pricebook content, and integrates with FieldEdge, Payzerware, and other major FSMs. For an HVAC shop already on one of those platforms, Profit Rhino is usually the fastest path to a professional flat-rate pricebook without spending hundreds of hours building content. Profit Rhino is part of the EverCommerce portfolio.