SalesAsk was designed from the ground up for home services: HVAC, plumbing, roofing, windows, home remodeling, home builders, and DSO. Rather than making HVAC teams adapt a generic B2B conversation intelligence tool, SalesAsk maps its coaching to the actual flow of a contractor sale, from the initial CSR call through the in-home close. The product covers both inbound phone conversations and the in-person appointment, which is an unusual combination for the category.
The flagship feature is Coach Dean, an AI sales coach that reviews 100% of interactions, scores them against the shop's methodology, and texts the rep specific actionable feedback immediately after the meeting. That text-based feedback loop is designed to meet techs where they are: in trucks, not at desks. Coach Dean evaluates adherence to the shop's playbook using semantic intelligence and flags missed steps in real time so managers don't have to listen back to every appointment to spot skipped questions.
SalesAsk integrates deeply with ServiceTitan, Housecall Pro, and Jobber, matching each recording to the revenue ticket so owners can prove ROI in dollars, not activity metrics. Pricing starts at $99 with a modular model, which undercuts Rilla and Siro on entry cost, and the company reports a 37% average lift in close rates across 1,000+ organizations. SalesAsk is headquartered in San Francisco.