Rilla was built on a simple insight: the best HVAC and home-services sales managers used to ride along with comfort advisors to coach them, but physical ridealongs don't scale past a handful of reps. Rilla replaces the passenger seat with a phone in the tech's pocket that records the entire in-home visit, then uses speech AI to transcribe, analyze, and surface the specific moments where the rep won or lost the sale. A manager can coach 100 ridealongs a week from a laptop instead of three a week in a truck.
The AI is custom-trained on each company's sales process, so it isn't scoring HVAC calls against a generic B2B framework. Setup is roughly an hour and 45 minutes of mapping the playbook; if the shop doesn't have a documented sales process, Rilla learns from the top performers and holds everyone else to that bar. Within the first month most HVAC teams see 40-50% performance improvement, and one Cardinal HVAC sales manager reported moving case acceptance from 10% to 40% using Rilla.
Rilla's gravity in HVAC and home improvement is a meaningful edge over horizontal conversation-intelligence tools: the product is shaped around in-home selling, not Zoom calls. That said, Rilla is priced as a premium product at $300-500 per user per month with annual contracts and a setup fee, which tends to make it a fit for HVAC shops that are already serious about sales process, coaching cadence, and revenue per lead.