Founded in 1998 by Bruce Wiseman and Barry Burnett, BDR (Business Development Resources) has grown into one of the most recognized business coaching firms in the HVAC industry. Headquartered in SeaTac, Washington, BDR exclusively serves HVAC, plumbing, and electrical contractors, and the organization's entire curriculum, consulting roster, and financial frameworks are built around the economics of the trades. BDR's flagship engagement, Profit Coach, pairs contractors with a dedicated coach for monthly or bi-weekly sessions, financial benchmarking, and accountability against KPIs such as gross margin by department, service agreement penetration, maintenance plan retention, and technician billable efficiency.
The coaching portfolio is tiered by company stage. Emerging Business Academy is designed for small shops with annual revenues of $600,000 or less and is structured as a weekly cohort with 30-40 minutes of instruction plus 20-30 minutes of Q&A, guiding owners through the foundational systems needed to reach $1M and beyond. Profit Coach is the core program for established contractors, with variations tailored to newer dealers, established businesses, and high-performing multi-million-dollar operations. Advanced tiers are built for the most profitable HVAC companies in the country; long-tenured Profit Coach clients consistently post 15 to 28%+ net profits, five to nine times the home-services national average.
Beyond coaching, BDR runs a large class catalog covering sales training for comfort advisors, service management, CSR excellence, financial management, recruiting, and technician performance. Classes run as multi-day bootcamps in Seattle or virtually, with specialty tracks for installation managers and parts managers. Because BDR only serves the trades, the vocabulary, KPI benchmarks, and case studies map directly to HVAC shop realities, making it a favorite among owners who have outgrown generic business-coaching programs. Pricing is quoted based on program, cohort size, and coaching frequency.