Grade.us takes a different angle on reputation software: rather than targeting end-contractor buyers, it's architected for marketing agencies, SEOs, and franchise systems that manage reputation on behalf of dozens or hundreds of locations. The entire platform can be white-labeled, so an HVAC marketing agency can put its own brand on the dashboard and resell review management to HVAC dealers without the contractor ever seeing Grade.us logos. That makes it the quiet infrastructure behind a huge share of contractor review programs in North America.
For HVAC specifically, Grade.us is often the engine powering the reputation module sold by agencies like Scorpion, Blue Corona, or regional HVAC marketing shops. Contractors get the experience of a polished branded dashboard where automated SMS and email drip campaigns ask customers for reviews, reviews are aggregated across 100+ sites including Google, Facebook, BBB, and HomeAdvisor, and the system can filter low-star sentiment to an internal survey before it hits public platforms. Managers can reply to reviews in one place and the platform also pushes review content to SEO-friendly web widgets and social posts.
Because it's agency-first, Grade.us includes heavier multi-location features such as location roll-ups, agency-wide dashboards, client reporting, and partner/reseller billing. The Professional, Agency, and Partner plan tiers map to those use cases. Direct contractor buyers sometimes find the UI dated versus Podium or Birdeye, but for HVAC operators who buy reputation as part of a marketing package, Grade.us is often already there under the hood.