Marketing Pro - Reputation is ServiceTitan's bolt-on reputation product, purpose-built for contractors who live inside the ServiceTitan dispatch board. When a technician closes a job, the system automatically fires a review request to the homeowner via email or SMS, then stitches the resulting Google, Facebook, or other platform review back to the tech, job, and revenue that produced it. That tight loop is what separates it from general-purpose review tools: HVAC owners can see exactly which installers, maintenance techs, and dispatchers are generating five-star pipeline and which ones are dragging down the brand.
For HVAC operators, the product solves the classic reputation problem of knowing reviews matter but never having time to chase them. Automated follow-ups, consolidated review feeds, and real-time alerts mean office managers are no longer copy-pasting review links into emails. The listings management piece keeps NAP data consistent across Google, Bing, Yelp, and the HVAC-relevant directories, which matters heavily for local SEO in competitive metros. Response workflows let owners reply to reviews from one place and push updates everywhere.
Because Reputation is part of the Marketing Pro suite, it shares data with ServiceTitan's CRM, dispatch, and reporting so the same job-level attribution powers review analytics. Customers like Gorjanc Comfort Services and Daycool Air report dramatic review volume increases after switching from generic review tools. The trade-off is that the product is only available to ServiceTitan customers and pricing is bundled into larger Marketing Pro contracts rather than sold standalone.