Geotab was founded in 2000 in Oakville, Ontario and has grown into one of the largest fleet telematics companies globally, with millions of subscribed vehicles and 700+ partners. The Geotab GO device plugs into a vehicle's OBD-II or J1939 port and streams GPS, engine, and driver behavior data to the MyGeotab cloud platform. For HVAC contractors, Geotab covers the core fleet management expectations: real-time location, route history, geofencing, driver safety scoring, and preventative maintenance reminders driven by engine hours and fault codes.
Geotab's differentiator is its openness. The Geotab Marketplace lists hundreds of third-party add-ons including in-vehicle cameras, temperature sensors, tire pressure monitors, and deep integrations with field service management tools. The SDK and APIs make it straightforward to pull Geotab data into ServiceTitan, Housecall Pro, or a custom dispatch tool, which matters for HVAC shops with specific operational workflows. Geotab also leads in AI and analytics with its Geotab Ace product and the new GO Plus and GO Focus Pro hardware announced at Connect 2026.
Geotab is sold exclusively through a global reseller network, which means pricing varies significantly by partner and region. Expect roughly $30 to $40 per vehicle per month for a software plus rented hardware bundle, with devices averaging $80 to $120 if purchased outright. A 50-vehicle fleet typically runs $1,000 to $3,000 per month all-in. The reseller model can be a plus for HVAC contractors who want local service and installation, but it does make shopping around more work than with direct-sales competitors.