Shwego was co-founded in 2024 by Sam Puleo and Junny Kim to be a deliberately lean alternative to the feature-heavy enterprise FSMs dominating the trades. The product focuses on the core daily workflow for high-volume service shops: quoting, scheduling, dispatching, and invoicing, without the months-long onboarding and complex configuration that come with larger platforms. Jobs can be created in under 30 seconds with auto-populated customer data, and dispatchers work off a single color-coded calendar and map view with drag-and-drop assignment and live technician location tracking.
Shwego is most commonly used by drain cleaning, pest control, septic, appliance repair, garage door, and other high-frequency trades where a dispatcher may be coordinating 20-plus techs and hundreds of daily touchpoints. Residential HVAC service teams that run similarly high-volume call boards (tune-ups, filter changes, diagnostic runs) can also benefit from Shwego's speed-to-dispatch and auto-generated invoicing. Technicians capture work on mobile, and completed jobs trigger automatic invoice creation with support for card, ACH, and online customer payments.
Pricing is volume-based per completed job rather than per seat or per tech, with no annual contracts, so the platform scales with revenue rather than against it. A 30-day free trial is available with no credit card. Early customers like Express Drains have reported cutting five-plus hours per day of back-and-forth coordination texts, underscoring Shwego's positioning as a pragmatic tool for operators who want to run lean without giving up modern FSM functionality.