KickCharge Creative is the best-known branding agency for the home-services trades and has rebranded more HVAC, plumbing, electrical, and roofing companies than any other shop in the industry. Led by founder Dan Antonelli, the agency specializes in disruptive naming, logo marks, mascot-driven identities, and bold truck-wrap designs meant to stand out.

For HVAC contractors, a typical KickCharge engagement covers the full brand stack: name exploration, logo and mark design, truck-wrap design across every vehicle type in the fleet, uniforms, business cards, yard signs, billboards. The agency does not do in-house printing or installation.

Founded in 1995 (rebranded to KickCharge in 2017) and headquartered in Washington, NJ, the firm has won more than 250 industry awards including 28 HVACR Business Tops in Trucks awards.