Scorpion combines a proprietary marketing platform, a large services team, and the RevenueMAX AI suite to deliver end-to-end demand generation for HVAC, plumbing, and other home services businesses. RevenueMAX, launched in October 2024, bundles AI-powered website, SEO, advertising, lead management, chat, and reputation capabilities and is tuned specifically to drive 'ideal jobs' (high-ticket, high-margin work) rather than just raw leads.
For HVAC operators, Scorpion typically owns the full marketing stack: website on their platform, SEO and GBP management, Google Ads and LSA management, AI chat on the site, review generation, and integrated reporting. That consolidation is its strength and its trade-off - contractors get one partner with deep home-services tooling, but at a premium price point with longer contracts than point solutions. Scorpion is frequently the incumbent marketing partner for larger residential service brands and private-equity-backed roll-ups.
Founded in 2001 by Rustin Kretz and headquartered in Draper, Utah (with additional offices including Valencia, California), Scorpion is one of the most established tech-enabled marketing companies in the home services space.