EnerBank USA was founded in 2002 in Salt Lake City as a specialized FDIC-insured industrial bank focused exclusively on contractor-distributed home-improvement loans. Over two decades it financed more than $13 billion in projects for over one million homeowners through a network of qualified contractors. In October 2021 EnerBank was acquired by Regions Financial Corporation and rebranded as Regions Home Improvement Financing (RHIF), consolidating one of the deepest contractor-lending books in the industry under a national super-regional bank.
For HVAC contractors, RHIF is a one-stop lender: it underwrites Same-As-Cash loans (no payments and no interest if paid in the promo window), low monthly-payment installment loans stretching over long terms, and the YES Loan, a proprietary integrated counter-offer that picks up less-creditworthy customers who would otherwise be declined outright. Because RHIF is a bank rather than a marketplace, contractors get a single underwriter, a single funding source, and a single dealer-agreement relationship rather than juggling multiple third-party lenders.
RHIF is a strong fit for higher-volume HVAC dealers doing residential replacement where ticket sizes of $8,000-$25,000 are common and customers need a promotional same-as-cash option to close in the living room. The combination of bank-grade approvals at the top of the credit stack plus the YES Loan counter-offer keeps overall application-to-fund rates high without forcing dealers to operate a separate sub-prime vendor alongside their primary lender.