Marlie is a 24/7 AI answering service and dispatcher purpose-built for HVAC and home service operators. The AI picks up every call in under 2 seconds, eliminating hold times and voicemail, and screens each conversation to tell emergencies apart from routine maintenance. For HVAC contractors, it recognizes phrases like no heat, no AC, and gas smell, and immediately escalates by transferring the call or texting the on-call tech.
One of Marlie's signature features is automatic diagnostic fee quoting based on time of day: $99 standard, $189 after hours, and $240 on holidays. That level of pricing logic out of the box is unusual for AI receptionists and maps directly to how HVAC shops run their service ticket economics. Marlie also books installation consultations and service calls directly into the dispatch board.
Pricing starts at $49/month with calls billed at $0.35/minute, making it one of the most accessible HVAC-focused AI receptionists on the market. The platform integrates with ServiceTitan, Housecall Pro, and Jobber natively, plus 8,000+ other tools via Zapier-style connectors. With over 5 million calls handled, Marlie's team includes engineers who previously built products at Google, Microsoft, and Amazon, and setup can be completed in under 10 minutes.